Tuesday, February 25, 2020

JavaServer Page Essay Example | Topics and Well Written Essays - 750 words

JavaServer Page - Essay Example It is alike to PHP, though for the difference, it uses Java Programming Language. JSP is Java Servlet’s high-level abstraction (Bill 2014, p.1). A JSP component is designed as a type of Java Servlet, to do the work of the interface of a user for java web application. They are written as text files combining XML elements, XHTML or HTML codes, as well as the embedded JSP commands and actions (Bomer 2014, p.1). With the use of JSP, input from users can be collected through, database present records and web page forms to dynamically create web pages. JSP tags also have a variety of user purposes such as registering user preferences, retrieving data or information from a database, accessing JavaBeans components, sharing information between requests and passing control between pages (Janssen 23). However, there is program code further division, inside the Application Server, into the three logical tiers. This is fractal in some kind: app server object design which unites the whole system architecture. The diagram below shows the Three-Tier architecture. (Kumar 2008, p. 1) The JSP technology is responsible for dynamically creating Web-based content using middle-tier processing. It does this by splitting the Application Logic from Page Design and then compressing logic in reusable and portable Java components (Walsh 2012, p.1). The logical tier (Middle Tier) is removed from the Presentation Tier and controls the functionality of an application, on its own, by performing processing in details (Walsh 2012, p.1). Any code that is not related to retrieving and storing data, as well as to formatting data for user’s display is business logic, in three-tier architecture. For several reasons, it makes sense to store in separate objects, this business logic (Walker 2014). These objects are comprised in the middle tier. However the divisions are often blurry, between the three layers, and business logic is best in most programs. The terms main

Saturday, February 8, 2020

Major Sales ( Marketing Analysis Paper) Essay Example | Topics and Well Written Essays - 750 words

Major Sales ( Marketing Analysis Paper) - Essay Example (Bonoma, 2006). The buyer – seller relationship is unique setting in which psychology play a huge role in the outcome of the intervention. Psychology is about understanding people’s needs and how to fulfill them (Heywood, 2007). The sales strategy utilized by a company must take into consideration how to fulfill the desires of the customers in order to obtain a final sale. An interesting scenario from the article written by Thomas Bonoma involved a company that had the best prices in the industry, but it was being outperformed by competitors because other companies were offering higher discount to the customer to finalize the sale even though their final prices were higher. This example clearly shows the perception of a higher discount played into the customers mind and created a false illusion of offering a better deal. The corporate world is complex which implies that a seller can not target a single person in a company when making a sales approach. In order to be effective at selling it is important to combine the individual and group dynamics of buying to predict what the buyer decision unit will do (Bonoma, 2007). A company can be visualize as a buying center which has different components within the organization. A corporate sale requires the salesperson to make an approach to different people within the organization to obtain results. Once the sales pitch is given to the initiator of the target this person will pass the information along to others for evaluation. The key for the salesperson is to ensure the information reaches the hands of the decision makers within the organization which are the ones that ultimately make the decision to purchase the product or service. Selling is an art and a science at the same which must be mastered by the seller. Persuasion is an element that can help salespeople a lot. If for example a particular characteristic of the